NEW The Sedu ICON Prive Hair dryer is a professional lightweight ionic dryer that delivers unmatched performance. The Sedu ICON Prive deliver wind speed to dry hair at lightning speed. It has 18 temperature, speed and ION combinations to perfect any style on any type of hair. 10,000 hour motor life surpasses the average motor life of other professional dryers. Brushless motor design is a new innovation in hair technology and makes this dryer like none other in the market. This dryer is equipped with ION off-on switch and comes with 2 concentrators and a diffuser. The Sedu Icon Prive dryer is backed by a 6 year warranty. Features 93 MPH Softouch wind dries hair at lightning speed 10,000 motor life vs 2,000 hours with other professional dryers 18 temperature speed and ION combinations: makes styling any hair type easy 1.05 pounds: Lightweight so hair drying won't seem such a chore Patented ICON brushless motor uses an electronic controller to deliver 21,000 RPMS and use 70% less electricity vs most professional dryers Swivel cord made in France 6 Year Warranty