The CordKeeper is a high performance, 2000W dryer, with penetrating airflow for fast drying even on thicker hair. The heat-balancing ceramic technology leaves hair shiny, and works with the ionic technology to enhance the condition of the hair for a frizz-free finish. With a unique touch of the button, rewinding power cord action, for safe, tidy storage for no more tangles! Full length power cord rewinds inside dryer for safe tidy storage at the touch of a button 2000W for fast drying Frizz-control ionic conditioning for a frizz-free, high shine finish Heat balancing ceramic technology 2 heat / speed settings plus cool shot Easy clean rear filter Slim concentrator nozzle 3 year guarantee